<\/p>\n
Have you or someone you know ever run a Facebook advert?
\nFacebook is the world\u2019s biggest social network, boasting an incredible number of users in excess of 2 billion. Due to this, Facebook can be utilised as a powerful advertising tool. However, it is important to remember that Facebook has some strict guidelines when it comes to trying to increase your followers – which aren\u2019t always clear. We will be outlining some clear \u2018DOs and DON\u2019Ts\u2019, so that you can ensure that you are complying with Facebooks competition policies.<\/p>\n
Why would you want to run a competition?
\nCompetitions are a fantastic way to increase page likes and boost engagement in a fun and positive way. It is also a great opportunity to give something back to customers for their loyalty. Everyone loves a competition!<\/p>\n
Things you CAN do:
\n\u2022 Ask people to enter a competition by liking a post.
\n\u2022 Ask people to enter a competition by commenting on a post.
\n\u2022 Ask people enter a competition by messaging a page.
\n\u2022 Ask people to enter a competition by posting on a page.
\n\u2022 Ask people to enter a competition by clicking through to an entry form on your website.<\/p>\n
Things you CAN\u2019T do:
\n\u2022 Ask people to enter a competition by sharing a post to their own\/someone else\u2019s timeline.
\n\u2022 Ask people to enter a competition by \u201cLiking and Sharing\u201d.
\n\u2022 Ask people to enter a competition by tagging a friend in the comments.
\n\u2022 Ask people to enter a competition by liking a page.<\/p>\n
Some tips to get the most out of a competition:
\n\u2022 Using keywords is a great way to draw your audience\u2019s attention and make them FOCUS on key points. GIVEAWAY, COMPETITION, PRIZE and WIN are a few common examples.
\n\u2022 Make sure that your post includes all the competition details. This is really important as it is crucial that the audience knows what the competition is about and crucially how to enter.
\n\u2022 Keep competition posts simple and to the point. Nobody wants to spend ages reading when they are scrolling through their timeline \u2013 so keep it short and sweet! Images are a fantastic way to do this whilst bringing attention to the post.<\/p>\n
Some more Terms and Conditions:
\n\u2022 Items that have age restrictions (e.g. Alcohol and Tobacco) must be regulated and clearly shown.
\n\u2022 There must be a clear acknowledgement that the promotion is in no way sponsored, endorsed or administered by or in association with Facebook.
\n\u2022 There can not be false, misleading, deceptive or fraudulent claims or content.
\n\u2022 The terms and conditions of the competition must be clearly displayed. For example:
\nWhat the prize is, closing time and date, any restrictions, how to enter, how the winner is decided, when is the winner announced and how the winner will be announced.<\/p>\n","protected":false},"excerpt":{"rendered":"
Have you or someone you know ever run a Facebook advert? Facebook is the world\u2019s biggest social network, boasting an incredible number of users in excess of 2 billion. Due to this, Facebook can be utilised as a powerful advertising tool. However, it is…<\/p>\n","protected":false},"author":4,"featured_media":16591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65],"tags":[66,64],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/posts\/16588"}],"collection":[{"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/comments?post=16588"}],"version-history":[{"count":4,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/posts\/16588\/revisions"}],"predecessor-version":[{"id":16600,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/posts\/16588\/revisions\/16600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/media\/16591"}],"wp:attachment":[{"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/media?parent=16588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/categories?post=16588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/24keys.co.uk\/wp-json\/wp\/v2\/tags?post=16588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}